As the Marketing Specialist at South Coast Jeweler... I focused on:

• Coordinating targeted marketing strategies, leading to the acquisition of new customers and the retention of existing ones

• Analyzing weekly campaign metrics to provide insights on how to improve in upcoming marketing campaigns, resulting in a 12% increase in engagement and conversion rates

• Developing monthly marketing calendars to optimize campaign execution and efficiently delegate tasks across different departments, ensuring smooth workflow and the success achievement of campaign objectives

• Focusing our marketing efforts onto paid email marketing channels, and building an organic social media following

Skills: Figma, Shopify, Instagram, Facebook/Meta

As the Creative Director at Won Wrld... I worked with an influencer podcast group to:

• Support the launch of their merch brand "Won Wrld" 

• Strategize and present short-form video content ideas to promote and build hype for the launch of the brand

• Build out/analyze Email and SMS marketing campaigns to drive website conversions, acquire customers, and build a community within the target audience

• Communicate with 1) graphic designers to draft merch designs, 2) photographers to carry out photoshoots, and 3) merchandising companies for fulfillment deadlines

• Consolidate all creative ideas to ensure unified outlook to ultimately bring their vision to life!

Skills: Adobe Suites, Figma, Klaviyo, Shopify, Instagram

As a Digital Marketing Intern at SB Projects... I worked on various digital efforts for our artists:

• Increasing followers, engagement, and reach across 6 UGC social media accounts on TikTok and Instagram

• Propose digital activations and influencer collaboration ideas for Lil Dicky, Tori Kelly, Kaliii, Jenna Raine, The Scarlet Opera, etc.

• Build and understand fandoms, finding unique ways to engage with fans/community members

• Support rollout activations, create content calendars, schedule/cross-post on social media, and perform outreach initiatives 

• Conduct artist & market research to review best practices for content building

Skills: TikTok, Instagram, Google Suites, Airtable, Dropbox 

As a Growth Marketing Intern at Launch Pop... my responsibilities included:

• Managing paid and organic channels (Meta, Instagram) to drive website traffic, generate leads, and increase conversions

• Analyzing A/B testing results for Facebook Ad and Klaviyo email campaigns to funnel improvements for current strategies

• Identifying growth opportunities for social media strategy and community group management by  compiling monthly content calendars, organizing posts, writing copy, and engaging with community members

Skills: Slack, Google Suites, Meta/Facebook Ads Manager, Canva, Klaviyo, Omnisend, Later

As a Digital Marketing Intern at EtherWAN Systems, I...

• Led marketing campaigns to increase reach and engagement on various social media channels (LinkedIn, Twitter, Instagram)

• Constructed new design solutions for trade-show product catalogs, brochures, banners, and social posts to reinvent our overall brand outlook 

• Refined user experience, increasing our average CTR, and driving website traffic from social and email campaigns

Skills: Microsoft Office Suites, Mail Chimp, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

As a Social Media Intern at untold, I spearheaded the development of our Instagram account! As the head of the account, I was responsible for:

• Developing our brand identity and image (colors, font, sub-text, header text, voice)

• Increasing follower count from 0 followers to 1300 followers by the end of my term

• Determined industry trends and target markets, supporting a 100% sold-out first product launch across national borders

• Creating content using Adobe Photoshop, Illustrator, and Figma to engage customers with our company culture

Skills: Google Suites, Asana, Adobe Photoshop, Adobe Illustrator, Figma

As the Vice President of Marketing for Alpha Kappa Psi, I...

• Arranged workshops on Adobe Photoshop and Figma, introducing graphic design elements to more than 45 students

• Established deadlines and designated tasks for marketing strategies, fostering a record breaking 200+ recruitment event 

• Increased social media reach and engagements through social media reviews and creating new campaigns 

Skills: Google Suites, Adobe Photoshop, Adobe Illustrator, Figma